2025 Sustainability Audit Report
A Roadmap for Local News Sustainability
Growing Stage
Sustainability In Sight
Organizations at this stage have a strong foundation across all three sustainability pillars. Fourteen organizations (4 percent) were in the Growing stage at the outset of the program. Among the 98 organizations that participated in a follow up assessment, six additional organizations had advanced to this stage. Comparing revenue between Growing organizations doesn't provide insight because the sample is small and the organizations are diverse in size and editorial strategy.
Growing organizations have sturdy foundations and operational processes across all areas of the organization. Opportunities lie in additional planning for the immediate and long-term future.
Percent of organizations selecting that they have each key indicator, by stage
Activites by Pillar
Stage:
Growing
Pillar:
Operational Resilience
Pillar:
Financial Health
Pillar:
Journalistic Impact
Successful Stories
Financial Health was strong at this stage, with all activities implemented by at least 85 percent of organizations. Three key activities — a bookkeeping process, annual budgeting process, and budget documents — were in place for all organizations.
These organizations should have a strong handle on past financials, as well as a solid foundation for planning for the future. Having a balance sheet and annual revenue goals are also generally in place, as only a few Growing organizations lack either activity, which are straightforward to implement. A more complex task, tracking member/subscriber interactions, was in place for 18 out of 20 organizations. This suggests the practice is better implemented at an earlier stage as an organization is defining and executing on a reader revenue strategy.
The story is similar for Journalistic Impact. There was a cascade of achievement for four out of the five activities: All 20 organizations track Journalistic Impact data, 18 out of 20 define Journalistic Impact, 17 out of 20 use it for decisionmaking, and 16 out of 20 have all three components in place. While this overview shows that all organizations have at least one of these practices in place, there is still room for them to put all three pieces together.
The bright spots for Operational Resilience were activities that were nearly always in place: Media liability insurance (90 percent), general liability insurance (95 percent), and dedicated revenue staff (95 percent). Growing organizations also had near universal implementation of practices related to hiring, such as ensuring equitable compensation and posting salary rates/ranges while recruiting (19 each).
Even with the successes, there are still opportunities for continued development. Thirteen of these organizations had a documented one- or three- year plan, but only four (20 percent) had a succession plan in place. Growing organizations, as well as those aspiring to the stage, might consider additional documentation for organizational strategy, particularly a vision for leadership transition. As participating organizations can attest, there will always be a need to continue planning for the future.
Growing organizations look beyond defining what a metric or process means for their organization and tracking it, to leveraging that data for long term planning. Efficiency flows between pillars, with clear definitions and tracking processes around target audience and impact feeding intentional revenue and product strategies, and equitable, fair people operations creating the environment for a staff that has the energy and bandwidth to act on those insights.
Case Study
Lansing and Detroit, MI
Year
Audit
Stage
Operational
Resilience
Financial
Health
Journalistic
Impact
2023

Growing

Growing

Growing

Growing
Since its launch in 2011, Bridge Michigan has grown from a startup nonprofit news organization into a leading voice in Michigan journalism, building a newsletter audience that drives the organization's success. Membership revenue has also grown substantially and is on track to exceed $1 million annually for the fourth year in a row, demonstrating the organization's ability to convert audience engagement into sustainable financial support.
This revenue growth has enabled significant staff expansion, allowing Bridge Michigan to increase both reporting capacity and operational resilience while successfully transitioning from founder John Bebow's leadership to a dedicated team. The organization maintains clear editorial divisions, financial reserves, and organized operations that position it for additional growth in readership, membership, and earned revenue over the coming years.
Bridge Michigan is also one of four Sustainability Audit participants that has both a succession plan and a documented one- or three-year business plan, clear indicators of an organization built for the long haul. “The succession plan was crucial for enabling a smooth transition from founder John Bebow while preserving organizational culture and maintaining stakeholder confidence,” says Diana Roginson, Bridge Michigan’s Chief Operating Officer. “The 1–3 year business plan provided a clear roadmap for achieving our growth target across multiple revenue streams and systematic scaling of operations.”
“We've used our plans as an active roadmap for systematic scaling, implementing a focused newsletter strategy that maximizes audience engagement while hiring an earned revenue specialist who has significantly increased our sponsorship and ad sales. We reassessed our benefits package and executed changes that improved both staff satisfaction and organizational financial resilience, and implemented enhanced cybersecurity measures to protect our operations. The plans provide clear metrics and accountability structures for our leadership team, enabling us to achieve measurable progress across multiple strategic priorities rather than pursuing ad-hoc growth.”
What other advice does Roginson have for other news leaders?
“We would advise other LION members to center on a newsletter-first strategy serving as the primary growth engine for membership conversion and audience development. Additionally, early investment in leadership succession planning can enable a smooth transition from founder to a dedicated team while preserving organizational culture. Bridge Michigan's experience demonstrates that establishing clear editorial divisions, maintaining financial discipline, and building operational excellence before pursuing aggressive growth creates the stability necessary for sustainable scaling.”
Contact
If you’re interested in learning more about the data in this report, please email LION’s Director of Data and Evaluation, Chloe Kizer at chloekizer@lionpublishers.com.
If you’re interested in learning how the LION Sustainability Audit can help the news businesses you work with, please reach out to Andrew Rockway at andrewrockway@lionpublishers.com.