Email newsletters can drive traffic, engagement: Web journalists offer advice

Email newsletters can be among the top three or four sources of referral traffic for local online news sites. They can also be a good way to engage with readers and establish and/or hone one’s editorial “voice.”

They were the topic of the weekly Web Journalists chat, or #wjchat, on Twitter on Feb. 18, and some good advice was offered for those considering launching an email newsletter or looking to improve one.

The chat featured Millie Tran, who works on mobile, app and email projects at Buzzfeed.

Some selected tweets from that conversation are featured below.