Understanding Your Market and Audience
About this Course:
This course outlines best practices and frameworks for understanding your market and your audience to identify whether there is demand for current or potential offerings and products.
It aims to help news leaders:
- Understand product-market fit
- Identify the difference between market research and audience research and how to get started on both
- Articulate how to segment your audience
- Identify the elements of user-centered design
About the Instructor:
A.X. Mina is a consultant, coach and author, focused on helping publishers grow their business, nonprofit or personal project into a sustainable and fulfilling livelihood. A.X. previously served as the COO of Meedan, a global mid-sized nonprofit in journalism and technology and currently serves on the Board of Directors of the News Product Alliance and as a Senior Vice President at the American Journalism Project.
Lessons
Product-Market Fit
This lesson explores the concept of product-market fit.
Defining Your Market and Audience
This lesson explains how to define an audience within your larger market.
Market Segmentation and Research
This lesson explores how to segment and target specific audiences in your market.
Minimum Viable Product and User-Centered Design
This lesson explores how to develop, test and iterate on a minimum viable product for news.
Understanding Your Market and Audience – Course Summary
This lesson reviews the key takeaways from the Understanding Your Market and Audience course.
A Step-by-Step Guide to Planning for a Minimum Viable Product (Clearbridge Mobile)
Market Segmentation Template (Miro)
User-Centered Design Toolkit (IDEO)
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