The basics of the audience funnel
In this video, we’ll be introducing the concept of audience funnels. We’ll explain what an audience funnel is, its importance for news businesses, and how it can help you track and analyze your audience and revenue strategies.
- NEA Template: Audience Funnel 101: Use this template to create an audience funnel specific to your news business.
- Marketing funnel: This article highlights the significance of a marketing funnel in understanding and guiding a customer's journey, from initial awareness to the purchasing stage and beyond.
- Optimizing the audience funnel: News leaders from Mississippi Today, The Narwhal, and Montana Free Press cover topics on designing an audience team and embracing a full-funnel philosophy.
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