Learning how to use your audience funnel
In this video, we’ll discuss audience funnels and provide examples to help you analyze your own funnel data. We’ll explain the concept of a classic funnel and highlight the importance of conversion rates. We’ll also share questions to ask when analyzing data and suggest areas to focus on for optimization. Watch this video to gain insights on audience funnels and learn how to set goals for your own funnel.
- NEA Template: Audience Funnel 101: Use this template to create an audience funnel specific to your news business.
- Marketing funnel: This article highlights the significance of a marketing funnel in understanding and guiding a customer's journey, from initial awareness to the purchasing stage and beyond.
- Optimizing the audience funnel: News leaders from Mississippi Today, The Narwhal, and Montana Free Press cover topics on designing an audience team and embracing a full-funnel philosophy.
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