The basics of audience analytics
In this video, we’ll provide a comprehensive overview of audience analytics. We’ll explain the importance of measuring audience analytics, how to select relevant metrics, and how to track them effectively. We’ll also highlight the common examples of audience analytics and their significance in building an impactful revenue strategy.
- NEA Template: Audience Funnel 101: Use this template to create an audience funnel specific to your news business.
- Marketing funnel: This article highlights the significance of a marketing funnel in understanding and guiding a customer's journey, from initial awareness to the purchasing stage and beyond.
- Optimizing the audience funnel: News leaders from Mississippi Today, The Narwhal, and Montana Free Press cover topics on designing an audience team and embracing a full-funnel philosophy.
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