How Ted Williams turned the Charlotte Agenda into a $5 million brand

LION member Ted Williams founded the Charlotte Agenda in 2015. By 2021, the Agenda had more than 55,000 newsletter readers and a new name, Axios Charlotte. In this LION Lesson from April 2021, Ted answered our members’ burning questions about the Agenda’s growth, the Axios acquisition, and what comes next. The discussion highlights the Agenda’s approach to raising revenue from annual sponsorships, advertising, a jobs board, community calendar, and membership.