Assessing Growth Opportunities
About this Course:
This course will address ways to evaluate revenue opportunities to ensure they align with your financial, operational and team health. It will provide frameworks for identifying different opportunities and deciding whether an idea is worth pursuing for your news business.
It aims to help news leaders:
- Articulate why identifying new opportunities is important
- Identify if your business is ready for growth
- Identify different revenue opportunities
- Understand how to know if you should grow
About the Instructor:
Alison Go is Chalkbeat’s chief strategy officer and the co-founder and general manager of Votebeat. Previously, she was a product manager at Amazon, Facebook, and several venture capital-funded startups. In a former life, she was a reporter and copy editor at U.S. News & World Report, the Boston Globe, and the San Jose Mercury News. Alison received her MBA from the Wharton School and a bachelor’s degree from the University of Michigan. More about Alison.
Lessons
What is a Growth Opportunity?
This lesson introduces the Assessing Growth Opportunities course and defines growth opportunities.
Are You Ready to Grow?
In this lesson, we’ll walk through how to assess your organization’s mission and identity, financial health, operational health and mental health and discuss a framework for assessing growth potential.
Where to Start
In this lesson, we’ll discuss how to think about growth opportunities and introduce some case studies we’ll be diving into throughout this course.
Does It Match Your Mission?
In this lesson, we’ll explore a guide to mapping growth opportunities to your organization’s mission and identity.
Does It Have Revenue Potential?
In this lesson, we’ll explore a model for calculating the revenue potential for any given growth opportunity.
Will It Work?
In this lesson, we’ll discuss tips for assessing market fit and your team’s readiness to execute opportunities.
Putting It All Together
In this lesson, we’ll review key takeaways from the Assessing Growth Opportunities course.
Revenue Growth Plan Template
This resource provides a template for creating a Revenue Growth Plan
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