LATEST

Programs and Events

October 16, 2017

An online alt weekly approach to local news in a red state community

Tasneem Raja is a writer and radio producer with lots of national news experience at outlets many would consider firmly in the “big city and coastal elite media bubble.” So why did she launch a local independent online news site in the red state community of Tyler, Texas, and what is she learning? She’ll be spekaing at the 2017 LION Summit Oct. 26-28 in Chicago, the country’s largest gathering of local independent online news publishers. We asked her for a preview:

By LION Publishers
October 14, 2017

One-on-one business coaching offered at LION Summit

Attendees of the 2017 LION Summit in Chicago this year can sign up for a 20- to 30-minute appointment with a veteran local independent online news publisher or consultant for one-on-one coaching on a market- or organization-specific problem or challenge you are facing with your local news site or your plans for launching one. Coaches will include longtime publishers with experience in both for-profit and nonprofit news organizations, and conference speakers and consultants including advertising sales expert Eleanor Cippel.

By LION Publishers
October 12, 2017

Why you should downplay CPM ad rates and think 'earnings per visitor' instead

Maximizing the amount of advertising revenue a news organizations gains from each visitor to its site relates to a lot more than traditional CPM (cost of an ad per thousand impressions) rates, according to Gavin Bechtold, a business development specialist at advertising optimization firm Ezoic, which is a sponsor of this year’s LION Summit, the country’s largest gathering of local independent online news publishers.

By LION Publishers

Sign up for the weekly newsletter

Join the LION mailing list to get our weekly roundup of opportunities and resources for news entrepreneurs. View our most recent issues.