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March 24, 2017

Podcast: Kelly Gilfillan of Home Page Media Group

Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a partner, journalist Susan Leathers, and grew it from one site in a suburb of Nashville, Tenn., to numerous local sites in the region. We asked Kelly about sales strategy, finding sales talent, launching (and monetizing) special sections, the difficulty of expanding, financial bumps in the road and about email marketing and client service.

October 6, 2016

What local independent online news publishers should keep in mind when choosing a CMS

Wordpress may be the most widely used web content management system, or CMS, when it comes to small independent websites, but it’s not the only option out there, as we heard at the LION Publishers 2016 Summit Friday afternoon during a roundtable with David Sutton of TownNews (which offers its proprietary BLOX software), Joe Hyde of San Angelo Live (a Drupal disciple), David Walsh of Walsh Creative (a WordPress design house), Steve Ludwig of BIGRMedia (which offers its own platform), and Travis Smith of HOP Studios (an ExpressionEngine design house).

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