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October 14, 2017

One-on-one business coaching offered at LION Summit

Attendees of the 2017 LION Summit in Chicago this year can sign up for a 20- to 30-minute appointment with a veteran local independent online news publisher or consultant for one-on-one coaching on a market- or organization-specific problem or challenge you are facing with your local news site or your plans for launching one. Coaches will include longtime publishers with experience in both for-profit and nonprofit news organizations, and conference speakers and consultants including advertising sales expert Eleanor Cippel.

By LION Publishers
October 12, 2017

Why you should downplay CPM ad rates and think 'earnings per visitor' instead

Maximizing the amount of advertising revenue a news organizations gains from each visitor to its site relates to a lot more than traditional CPM (cost of an ad per thousand impressions) rates, according to Gavin Bechtold, a business development specialist at advertising optimization firm Ezoic, which is a sponsor of this year’s LION Summit, the country’s largest gathering of local independent online news publishers.

By LION Publishers
October 10, 2017

An indie publisher on monetizing local news with sports, mobile and agency services

Steven Ludwig, the CEO of BIGR Media in Tennessee, is a local independent online news publisher, a LION member, and a speaker at and sponsor of the 2017 LION Summit in Chicago Oct. 26-28. We asked him to share his experiences in helping pay for local journalism through monetization of local sports coverage, mobile strategies and serving as a marketing agency for his company’s small business advertisers.

By LION Publishers
September 26, 2017

How Charlotte Agenda reinvented advertising, got to $1 million on 2017 LION Summit agenda

Charlotte Agenda, a local independent online news startup in North Carolina, has generated a lot of industry buzz due to its success in engaging a millennial audience and getting to $1 million in revenue in just two years of operation. Publisher Ted Williams will be part of a packed lineup of speakers, discussions and workshops on the local online news business at the 2017 LION Summit Oct. 26-28 in Chicago. We asked him some questions ahead of his talk.

By LION Publishers
September 22, 2017

Grant aids Berkeleyside’s bid to turn readers into investors

The Lenfest Institute, a Philadelphia-based foundation set up as part of the Philadelphia Inquirer’s switch to being owned by a nonprofit, has announced $1 million in grant funding to support local journalism innovation and sustainability efforts. The grants, funded in part by the Knight Foundation, include support for a LION member’s efforts to get have readers become investors in California local independent online news site Berkeleyside.

By LION Publishers

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