Chris Krewson, Author at LION Publishers

LATEST

Chris Krewson

January 9, 2018

LION launches RAMP local advertising mentorships

LION Publishers is accepting applications from members for a new mentorship program that will help local independent online news publishers establish local advertising as a sustainable revenue source.

By Chris Krewson

October 29, 2017

Overcoming sales objections means research, listening, and providing solutions

Every media sales rep is going to hear his or her share of variants of “no” on the appointed rounds.

By Chris Krewson

October 28, 2017

Covering the opioid crisis: Move away from ‘disaster porn,’ focus on solutions

There are few news topics that seamlessly apply as both a national and local issue. The opioid addiction crisis is one of them.

By Chris Krewson

October 28, 2017

Not an oxymoron: Journalists as sales superstars

Ebony Reed of the Reynolds Journalism Institute at the Missouri School of Journalism gave a rapid-fire presentation Friday at the LION Summit about “why, rather than being intimidated, journalists should feel uniquely suited to sell advertising.” She emphasized that she wasn’t advocating that journalists become sales only, but that they embrace their experience, knowledge and drive to not only get the story, but also get the sale.

By Chris Krewson

October 2, 2016

Photos from the LION Publishers 2016 Summit in Chicago

Local independent online news publishers from across the country gathered at Columbia College in Chicago Sept. 29-Oct. 1.

By Chris Krewson

October 4, 2015

Michele McLellan reflects on past six years of local news

Michele McLellan organized the Block by Block conference during 2010-12, the precursor to the LION Publishers Summit. LION chairman Dylan Smith, publisher of the TucsonSentinel.com, introduced McLellan Friday as the fairy godmother of local news. The dominant narratives at that time were…

By Chris Krewson

October 3, 2015

Pew Research Center’s Holcomb updates publishers on state of local news

As independent online publications become more prevalent on the digital landscape, it’s important for publishers to understand where readers access their local news and the part that social media plays in that process. Jesse Holcomb, associate director of Journalism Research with the Pew Research Center, broke down the numbers for LION Publishers at the 2015 summit at Columbia College in Chicago Friday.

By Chris Krewson

October 3, 2015

Publishers share lessons learned in crowdfunding

LION publishers shared important lessons Friday on the use of crowdfunding for journalism projects with both Beacon and Kickstarter. In 2015, The Lo-Down successfully raised $28,000 to cover small businesses on New York City’s Lower East Side while Charlottesville Tomorrow faced a setback when a Kickstarter campaign to raise funds for website enhancements failed to capture the community’s attention.

By Chris Krewson

October 3, 2015

How independent local news sites can lead the way in investigative reporting

Tips and tricks from experienced journalists on how to do great investigative reporting and grounded public-service and government reporting in a small newsroom

By Chris Krewson

October 3, 2015

Hire sales help as soon as possible, experts say

When should a local news publisher hire a full-time sales person? Three LION panelists with hard-earned experience agree, it’s best to get someone on the street as soon as possible.

By Chris Krewson

October 3, 2015

Leaders stress building community to increase financial support by readers

Three newsroom leaders stressed the importance of building community ties to increase financial support that sustains their work. But they also acknowledged the difficulty in finding the resources to conduct that outreach.

By Chris Krewson

October 2, 2015

I wish I knew: LION Publishers share their best ideas

A LION conference favorite – Publishers sharing their best ideas. This session was like a best practices round table, only in a movie-theater setting, where the microphone was floated around the lecture hall to solicit the best ideas from local editors for boosting readership, advertising, revenue and, as a result, spirits of those in the online news trenches who generally discover tricks of the trade by trial and error.

By Chris Krewson

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