Hiring an outside advertising sales rep can make a crucial difference in whether a local independent online news site reaches sustainability. Three veteran publishers offered advice on hiring, managing and paying advertising sales reps in a LION webinar Sept. 14.
LION Publishers is offering a monthly webinar series that will tackle programmatic advertising for local independent online news sites, navigating legal issues surrounding copyright and fair use, managing website metrics, and localizing free content available from national news sites.
Are your story archives protected from a major server crash or other technology problem? And what happens to news archives crucial to the history of a community if a local online news site closes down?
Kicking off a mini-series within the LION Webinar series, we have our first installment from the Digital Publisher's Toolbox as some of our own member publishers talk about the tools that they find most useful.
LION Webinar 11: Local news revenue from email newsletters; Wrap your news business around a profitable email edition
In business, sometimes the answer is staring you in the face.
It's safe to say that a lot of web-based news organizations attempt to chase a 24/7 news cycle simply because they publish on the Internet. This can be problematic for one- or two-person operations and lead to burnout. You can't be a 24-hour news operation by yourself while also maintaining a steady effort to build revenue.
Native advertising is too valuable for independent publishers to ignore in today's independent news marketplace, where display advertising faces a slew of growing challenges. That was part of the message from Jaci Smith and Scott Brodbeck during Thursday's LION webinar, the 10th in the group's monthly series.
Bizyhood founder Scott Barnett says adding a business directory is only the first step for independent news publishers - it's what comes next that matters most.
Travis Smith of Hop Studios in Vancouver says the best way news publishers can deal with ad blockers cutting into their revenue is to reduce the friction by making sure ads load quickly and effectively.
Smith, a journalist and former web editor for both Variety and the Los Angeles Times, is president of Hop Studios and was the guest speaker Tuesday for a webinar titled, "How Independent Publishers Can Survive Ad Blocking" from the LION Publishers. Tuesday's was the eighth webinar in the series launched by LION this year.
Scott Schaefer, founder and editor of South King Media and a network of local news sites in Washington state led by the B-Town Blog, operates a 24/7 online radio station - SoKing Internet Radio - side-by-side with his news operation.
SoKing Internet Radio plays local music and also now includes a weekly "hyperlocal" news podcast. Thus far he has generated more than 3,000 downloads and is working on the launch of daily podcasts and on-demand programming.
Jake Batsell, author of Engaged Journalism: Connecting with Digitally Empowered News Audiences (Columbia University Press), joins the LION Publishers for a webinar on and describes five areas in which any journalist or news organization can self-assess their efforts in journalistic engagement, based on his recent visits to more than two dozen news organizations in the United States and United Kingdom.
Batsell also spoke at the remarkable success of the Texas Tribune, which appears to be leading the way in building revenue through face-to-face events with readers.
Crowdfunding has become an increasingly important source of financial support for independent local journalism, and can also strengthen a news site's connection to and engagement with readers and the community.
Three LION members -- Brian Wheeler of Charlottesville Tomorrow, Dylan Smith of the Tucson Sentinel, and Traven Rice of The Lo-Down in New York City's Lower East Side -- spoke July 8 about their successes and failures with crowdfunding special projects, new technology, and even an additional reporter.
The webinar was the fifth in LION's monthly series.
Molly de Aguiar of the Geraldine R. Dodge Foundation and Paul Bass of the New Haven Indepenent offer advice to local news sites seeking grant funding. Read more »
Lisa Yanick-Jonaitis, community engagement editor at The Morning Sun in Michigan, discusses Facebook's ever-changing adjustments to the "organic reach" of posts and how to develop a "voice" in your Facebook presence that will drive more referral traffic and engagement with your site. Hosted by Matt DeRienzo and Doug Hardy. Read more »
Frustrations with organic reach on Facebook, how to apply for foundation funding, and moving beyond simple display advertising are among upcoming topics in a new monthly webinar series free for LION members. Read more »