Lightning talks: Better ad products, City Bureau, Report for America
2:15 — 3:05 p.m., Film Row Cinema
- Ted Williams | Charlotte Agenda
- Darryl Holliday | City Bureau
- Kevin D. Grant | GroundTruth/Report for America
Lightning talks are a series of quick, focused presentations — roughly seven minutes long, each followed by seven minutes of open Q&A on the topic.
Building better ad products
How Charlotte Agenda hit $1 million in revenue within 2 years of launch. Display advertising sucks and membership revenue is small. How the Charlotte Agenda uses its job board, annual print guide, Instagram and sponsorship model to generate $1.2 million in revenue with only a six person full-time staff.
A look at the unique approach that City Bureau is taking to community engagement and local news in Chicago.
Report for America
Kevin Grant of the GroundTruth Project will talk about the launch of Report for America, a service-based initiative to revitalize journalism by placing reporting corps members in local newsrooms.