LION Summit

Breakout: Instagram, Snapchat and staying up on new tools

3:45 — 4:30 p.m., Breakout B

    Speaker/session leader

  • P. Kim Bui | NowThis News

With small newsrooms and precious time, we have to pick and choose between what to tackle and what to set aside. This is a proposal for constant experimentation and how trial and error can help the culture of your newsroom as well as the health of your budget. We can no longer ignore the importance of Snapchat, Instagram, Facebook, Twitter and other platforms, but how do you prioritize and how do you stand out without selling your soul?

An editor who has moved from large newsroom to small, legacy to startup, outlines the challenges and opportunities in experimentation on social and digital platforms.