LION Summit

Advanced track: Anatomy of a startup

2 — 2:45 p.m., Breakout B

A "from the ground up" start-up story diving into business swim lanes for revenue, marketing, engagement and community impact. Eleanor Cippel, a repeat LION Summit speaker who has led us in advertising sales training in the past, will share tactical examples of how she established revenue channels for her new business - Great Life Real Estate - both short term and long term, where she focuses, the 90-day sprint strategy that drives her business forward, her approach to nurturing and cultivating clients and how she is make hiring and resource decisions based on her goals and execution strategies.