LION Summit

Bootcamp workshop - Audience development

4 — 4:45 p.m., Breakout A

    Speaker/session leader

  • Ned Berke | City University of New York

How do you identify a potential audience for your news organization, and make sure those potential readers find your journalism? We'll talk about how audience development fits into your business plan and revenue strategies, and also how it can drive news coverage. This session will include a look at metrics -- what should you be measuring beyond page views and unique visitors -- and also explore the role of big social platforms and mobile.