LION Summit

Programmatic Advertising: Pros and Cons

4:45 — 5:30 p.m., Breakout B - Wabash

Should local independent online news sites carry programmatic national advertising on their sites? Is there an audience/traffic threshhold that should be met before it makes sense? What is the revenue potential? What are the pitfalls? How can publishers think big picture about maximizing revenue from their advertising inventory.

Speakers: Kenny Katzgrau of Broadstreet Ads, Kelly Gilfillan of Home Page Media and Doug Hardy of CTNewsJunkie.com