#LION18

Schedule of sessions & events

Steps to success

Check out the complete schedule of session for the 2018 LION Summit — we're planning more than 3 dozen presentations and conversations over 3 days, with even more speakers and discussion leaders!

  • Thursday, Oct. 11, registration will open at 9 a.m., with a "boot camp" aimed at new publishers, idea-stage entrepreneurs and established publishers looking to dig deep into their operations, plus afternoon breakout sessions and an evening opening reception and networking event.
  • Friday, Oct. 12, sessions will run all day, roughly 9 a.m. - 6 p.m., followed by an evening gathering with light food and drinks.
  • Saturday, Oct. 13, sessions will again run all day, roughly 9:30 a.m. - 4 p.m., with "out on the town" socializing to follow.
  • Breakfast and lunch will be provided both Friday and Saturday. Light dinner and drinks will be provided at the Thursday and Friday evening receptions.

Back on the schedule this year are the boot camp sessions on Thursday, but we're extending it all day. We'll hold separate tracks, with information named at startup publishers and sessions for experienced operators. There is no additional charge to attend the boot camp.

The summit will feature presentations, panel discussions and in-depth breakout sessions on advertising sales, sponsored content, membership programs, email newsletters, podcasting, video, tech platforms, expansion and scale, nonprofit vs. for-profit business models, legal concerns, FOIA, solutions journalism, local sports and database reporting.

In addition to three days of networking and sessions led by industry experts, your registration includes light breakfast and a catered lunch on Friday and Saturday, coffee and snacks, and appetizers/light dinner and drinks at the Thursday and Friday evening receptions.

Schedule

Thursday, Oct. 11 »

New Publisher Boot Camp

9 a.m. — 3:45 p.m., Breakout A - Wabash

Lunch

12 — 1 p.m., Lobby - Wabash

Legal Issues Workshop: Libel and Invasion of Privacy

1 — 2:30 p.m., Breakout B - Wabash

Beyond the CMS: Shared Services and Tech Stacks

2 — 2:50 p.m., Breakout C - Wabash

Legal Issues Workshop: Copyright and Digital Media

2:45 — 4:15 p.m., Breakout B - Wabash

Advertising Workshop: Setting Rates and Positions

4 — 4:50 p.m., Breakout A - Wabash

Legal Issues Workshop: Insurance

4:30 — 5 p.m., Breakout B - Wabash

Advertising Workshop: Effective Media Kits

5 — 6 p.m., Breakout A - Wabash

Lessons from VT Digger on Diversifying Your Revenue

5 — 6 p.m., Breakout C - Wabash

Opening Reception

6 — 8 p.m., Lobby - Wabash

Friday, Oct. 12 »

Google Focus Groups (By Invitation)

8 — 9 a.m., Breakout A - Wabash

Breakfast

8 — 9 a.m., Lobby - Wabash

Welcome and Opening Remarks

9 — 9:15 a.m., Film Row Cinema

Facebook and Local Journalism

9:15 — 9:35 a.m., Film Row Cinema

A word from our sponsor: Broadstreet Ads

9:35 — 9:40 a.m., Film Row Cinema

A word from our sponsor: Site Impact

10:15 — 10:20 a.m., Film Row Cinema

Lightning Talks

10:25 — 10:55 a.m., Film Row Cinema

* How Engagement Leads to Revenue * Push Notifications * Committee to Protect Journalists * Solutions Journalism Grants

A word from our sponsor: Virtual Committees

10:55 — 11 a.m., Film Row Cinema

Coffee Break

11 — 11:15 a.m., Lobby - Wabash

Local Publishers' Role in Teaching Media Literacy

11:15 — 11:35 a.m., Film Row Cinema

A word from our sponsor: Maps.com

11:35 — 11:40 a.m., Film Row Cinema

How Berkeleyside Turned Readers Into Investors

11:40 a.m. — 12 p.m., Film Row Cinema

Lunch

12 — 1:30 p.m., Lobby - Wabash

30 Ideas in 30 Minutes

1:30 — 2 p.m., Film Row Cinema

Research on the State of Local Online News Publishing

2:05 — 2:30 p.m., Film Row Cinema

A word from our sponsor: Web Publisher Pro

2:30 — 2:35 p.m., Film Row Cinema

Coffee Break

2:30 — 2:45 p.m., Lobby - Wabash

Laying the Groundwork for Membership and Fundraising Campaigns

2:45 — 3:30 p.m., Breakout A - Wabash

Google News Lab Training, Part 1

2:45 — 3:30 p.m., Breakout C - Wabash

Facebook Fundamentals: How to Optimize Your News Site's Presence

3:45 — 4:30 p.m., Breakout A - Wabash

All about AMP

3:45 — 4:30 p.m., Breakout B - Wabash

Google News Lab Training, Part 2

3:45 — 4:30 p.m., Breakout C - Wabash

Google Fundamentals, Including SEO

4:45 — 5:30 p.m., Breakout A - Wabash

Programmatic Advertising: Pros and Cons

4:45 — 5:30 p.m., Breakout B - Wabash

Fighting for Data and Making it Work

4:45 — 5:30 p.m., Breakout C - Wabash

Friday Evening Reception

5:30 — 8 p.m., 3rd Floor - Wabash

LION Publishers Annual Meeting

6 — 6:30 p.m., 3rd Floor - Wabash

Saturday, Oct. 13 »

Breakfast

8:30 — 9:30 a.m., Lobby - Mich. Ave.

Announcements and Opening Remarks

9:30 — 9:40 a.m., Stage Two

A word from our sponsor: Empower Local

10:15 — 10:20 a.m., Stage Two

Lightning Talks

10:55 — 11:30 a.m., Stage Two

* Reporting on Research * Report for America * Teaching Entrepreneurship

A word from our sponsor: Town News

11:30 — 11:35 a.m., Stage Two

Coffee Break

11:35 — 11:45 a.m., Lobby - Mich. Ave.

A word from our sponsor: Clean Machine

12:20 — 12:25 p.m., Stage Two

Lunch

12:30 — 2 p.m., Lobby - Mich. Ave.

Whether, When, Why and How to Take on a Business Partner

2 — 2:45 p.m., Breakout A - Mich. Ave.

Unconference - Sponsored Content and Real Estate

2 — 2:45 p.m., Breakout C - Mich. Ave.

Unconference - Newsletters

2 — 2:45 p.m., Breakout D - Mich. Ave.

You Can't Do It All Alone: Having a Local Online News Site, But Also a Life

3 — 3:45 p.m., Breakout A - Mich. Ave.

Unconference - Overcoming Reliance on Facebook

3 — 3:45 p.m., Breakout C - Mich. Ave.

Unconference - Sales Rep Hiring and Compensation Plans

3 — 3:45 p.m., Breakout D - Mich. Ave.

Wrapup Social Hour

4 — 5 p.m., Lobby - Mich. Ave.