News Entrepreneur Academy

The News Entrepreneur Academy offers LION members training, resources and members-only content to strengthen their news businesses and become more sustainable. All News Entrepreneur Academy content is available to LION members free of charge. If you’d like to become a LION member, join here.

The News Entrepreneur Academy features full guided courses; shorter lessons on specific topics that can be viewed to answer specific questions; and a resource library that includes downloadable tools and templates, written articles, and much more.

We will continue to improve and expand our offerings available through the News Entrepreneur Academy. If you’d like to provide feedback or suggest a resource, please complete this form. You may also reach out to [email protected] with any questions or comments.

Courses

The News Entrepreneur Academy offers courses on a variety of topics. Use the Filter below to sort courses by topic, or browse all course offerings by category: revenue generation, operations and journalistic impact.

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Course Tags

• Advertising
• Audience Development
• Audience Research
• Burnout
• Course
• DEIB
• Development/Major Donors
• Engagement
• Financial Management
• General Revenue
• Goal-Setting
• Hiring
• Impact Tracking
• Internal Operations
• Leadership
• Legal Issues
• Managing People
• Membership
• Metrics & Analytics
• Onboarding
• Philanthropy/Grants
• Planning
• Product Development
• Reader Revenue
• Retention
• Solutions Journalism
• Sponsorships
• Tools & Technology
• Video

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Accounting Basics

This course explains basic accounting concepts and practices to help you set up robust, consistent systems for financial management.

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Addressing and Avoiding Burnout

This course explores burnout and offers strategies to help news leaders address burnout in their organizations.

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Assessing Growth Opportunities

This course explores frameworks to assess revenue growth opportunities for your news business.

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Assessing Organizational Capacity

Can your organization do what it intends to do? This course outlines how to measure organizational capacity and best practices for right-sizing ambitions with reality.

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Audience Funnel 101

This course explores audience funnel management, teaching the essential process of moving people from awareness to investment in your organization.

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Audience Research: Designing Products With Your Users

This course is designed to help small publishers gain basic research skills to understand audience needs and apply that knowledge to product development.

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Financial Management for News Entrepreneurs

This course demystifies financial management, outlining why budgeting, forecasting and risk assessment are critical for assessing your financial position and future plans.

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How to Create a Revenue Growth Plan

This course outlines how to strategically assess revenue-generating opportunities, align finances with goals and understand what it takes to make them happen

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How to Create a Staffing Plan

This course will outline why and how to create a staffing plan for your news business

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Featured Lessons

Not sure where to start? Check out three featured lessons below. If you’re looking for a specific lesson, visit the News Entrepreneur Academy Lessons Archive to view and sort all individual lessons in one place or browse by individual topics:
Advertising | Audience Development | Audience Research | Burnout | Canada | Diversity, Equity, Inclusion, Belonging | Development/Major Donors | Engagement | Financial Management | Goal-Setting | Hiring | Impact Tracking | Internal Operations | Leadership | Legal Issues | Managing People | Membership

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Understanding Audience Research

In this lesson, we’ll explore the role of audience research in product development.

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Why Setting Goals Matters

In this lesson, we’ll discuss the importance of setting goals for helping clarify your priorities and values.

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How to Create Your Budget

In this lesson, we’ll discuss how to get started creating a budget for your news business.

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News Entrepreneur Library

The News Entrepreneur Library features a curated list of reports, tools, templates and guides for common issues facing news businesses. The Library features resources created by LION Publishers, LION members and others.

Resources for Operational Resilience

Our operational resilience resources offer guidance on creating the systems, processes, policies and company culture to support staff, manage growth and prevent inefficient or ineffective work, burnout and turnover.

Resources for Financial Health

Our financial health resources offer guidance on generating enough revenue to comfortably cover your news business’ expenses and strategically build for the future, which includes the ability to earn money, manage a budget and monitor revenue and expenses using efficient tools and reliable financial data.

Resources for Journalistic Impact

Our journalist impact resources offer guidance on producing meaningful and demonstrable impact in your communities through your journalism in a way that is defined, tracked and measured in service of your audience and community.

Disclaimer: The content provided in the News Entrepreneur Academy is not intended and should not be relied on as legal advice, for which you should consult your own attorney.